Blogs are an incredibly powerful tool and can serve many purposes. Here are just a few worth considering:

  1. Replace your primary web site. A blog is a web site, so you really don’t need two. A blog is easier to manage and ranks better in search engines than traditional web sites.
  2. Be found in the search engines. From a simplified perspective, search engines love fresh content. By writing on your blog regularly, you are providing the search engines what they want most.
  3. Setup a Frequently Asked Questions (FAQ). How often have you answered the same questions over and over again? Do it one last time and send out a link for any future requests.
  4. Establish yourself as a niche expert. If you specialize in investment properties or FHA loans, let the world know and provide the tools and resources needed to help your customers.
  5. Become a neighborhood expert. Real estate is local, so focus on your community to attract specific eyes.
  6. Keep your former customers updated. Teach everyone how to subscribe to your site and you can keep them up to date without the expense of direct mail.
  7. Show that you’re modern! The average age of home buyers continues to decline and younger people are more in touch with technology. By having a blog, you are proving you understand the technology they use.
  8. Establish an online reputation. If your web site(s) don’t show up for ALL of the top 10 when you do a search for your name, you are FAILING at online reputation management. Blogging can help get you established with excellent information.
  9. Highlight properties. Share multiple, large photos or video and engage your customers in conversation online about the site.
  10. Have fun! Make your personality stand out by speaking in a natural voice. It will attract more people because they can get to know the real you!